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The problem with “scraping” a website’s HTML is that the contextual information on the page changes all the time. This is an important distinction, because hundreds of users can click the identical button each day, but the context information will be different at each click.

The next generation of website conversion funnel analysis analyzes all user activity and lets the data define and refine the funnels, instead of arbitrarily deciding in advance which user actions to include.

Convizit has won Pitango Venture Capital’s TRIFECTA early-stage startup competition and the $1M investment prize.

The state-of-the-art in website user activity tracking is event auto-capture-and-tagging, using AI techniques to understand the meaning and context of each webpage element.