Convizit-Mixpanel Integration Guide

A. Introduction

For current or prospective Mixpanel customers who prefer to avoid the often lengthy and complex process of manually instrumenting events, Convizit offers an appealing alternative. With no need for a tagging plan or manual event coding, Convizit’s AI-driven solution automatically collects user behavior data in websites and web applications. Convizit sends this event data – already named and property-enriched – into Mixpanel for reporting and analysis.

After adding Convizit’s JavaScript tag to a website/application, no further development resources or technical knowledge are required (e.g., there is no need to touch JavaScript or CSS selectors). A friendly visual interface makes it is easy for you to control which events are sent to Mixpanel, how they are named and which properties they contain.

On-demand historical data backfill allows additional behavioral analysis at any time, by sending additional historical data into Mixpanel, even if you initially decided not to receive those events and/or properties. And Convizit handles ongoing website changes automatically so that funnels and reports don’t break; no event tracking maintenance is required.

Convizit’s direct integration with Mixpanel allows you to quickly and easily realize the full potential of the platform within days of deployment, with little or no manual effort required. This document describes how this integration works.

B. Getting Started

This is the process to begin receiving event data from your website/application into Mixpanel via Convizit:

1. Add the Convizit tag to your website or application

Place the JavaScript snippet you received from Convizit at the beginning of the <head> … </head> section of every page of your website. Details about doing this can be found here: Deploying the Convizit Tag

As soon as the Convizit tag is operational in your website/application, Convizit will begin collecting, naming and structuring the user behavior data.

2. Provide Convizit with some information

Provide your Mixpanel project token and API secret to your Convizit account manager (to find these details, see the Project Settings page in Mixpanel’s Help Center).

3. Customize the data that Convizit collects (OPTIONAL)

4. Convizit will deliver your user behavior data into Mixpanel

  • Convizit will typically begin sending data into Mixpanel within about one week from the time the Convizit tag is added to your website. Low-traffic sites might take longer (Convizit’s AI needs a certain amount of actual user traffic in order to accurately model a website or application).
  • Convizit sends data into Mixpanel every 30 minutes. 
  • If, at any time, you wish to pause data delivery into Mixpanel, inform your Convizit contact person.

5. Validate that you are receiving data from Convizit

You can see the events arriving from Convizit in Mixpanel in the Events page. Note that it can take a few additional minutes for the data to appear on this page after it was received from Convizit.

If you also have other sources of event data in Mixpanel, follow these steps to confirm that events from Convizit’s are arriving in Mixpanel:

  • Navigate to the Events page.
  • Open an event by clicking on it.
  • Looking in the event properties, you will know that the event was delivered to Mixpanel from Convizit when you see Source: Convizit.
  • You may also look for “source”: “Convizit” in JSON mode:

C. Customizing the Data Delivered by Convizit into Mixpanel

Using Convizit’s visual interface, you can easily understand the data that Convizit is capturing, and adjust how events and properties are delivered into Mixpanel:

  • Review all the events and properties that Convizit is capturing.
  • Select which events to receive in Mixpanel.
  • Change the names of events and event properties.
  • Exclude specific event properties from some/all events.

D. The Mixpanel Fields Populated by Convizit

For more technical users familiar with Mixpanel, here are the specific fields that Convizit populates in Mixpanel for each delivered event.

$insert_id Convizit’s unique ID for the event
event Name of the event (e.g., “Add to cart”, “Size chart click”)
time Timestamp of the event in UTC as reported by the visitor’s device
distinct_id Convizit’s unique ID of the visitor
$browser Browser name (e.g., Chrome, Safari)
$browser_version Browser version number.
$user_id Identified customer ID passed by the website to Convizit
$current_url Complete URL of the webpage on which the event occurred
$initial_referrer Referring URL at session start, or the value $direct when no referrer
$os OS of the event sender (e.g., Android, iOS, Windows, Mac OS)
$referrer Referring URL to the current page, if available
$ip Visitor’s IP address
utm_source UTM Source parameter provided for the session, if available
utm_medium UTM Medium parameter provided for the session, if available
utm_campaign UTM Campaign parameter provided for the session, if available
utm_term UTM Term parameter provided for the session, if available
utm_content UTM Content parameter provided for the session, if available
deviceType Visitor’s device type (e.g., desktop, tablet, mobile)
Additional data included as properties with each event:
Page Title HTML title of the webpage on which the event occurred
Session ID Convizit’s unique ID for the session
External User Identifiers An array of one or more third-party visitor identifiers, if available (e.g., Facebook client ID, Google Analytics client ID)
Source “Convizit”
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